The War of Social Media


The way we connect and communicate today has created more relationships, though you may have not met that particular person. Social media has changed and is still changing the way one would relate to another person.

In terms of business, they can reach out to their clients indirectly but in an appropriate manner. All clients need is a simple “click” to order or buy online without direct communication with the employee and a few details of the service or product.

Anyone is able to connect more and constantly. It is easy to fall into intimate relationships online and adapt to trending behaviours, styles and attitudes from our social networks. Social media tends to allow one to compare with another person whether positive or negative.


Although, social media allows you to connect with more people it is not always intimate. A company can have large broad networks and not be intimate due to direct and professional service. One author had stated that, “The increase of more connections leads to more ideas and resources as a result more opinions create better results.”

It is also a better way of trying to meet someone without such a fuss. Informal or not, people find it easier to use social media to either catch up or to make an appointment rather than direct conversations.


When it comes down to the negative side of social media, an individual confuses digital intimacy with true intimacy. One may become so glued to online relationships and think that it is committed and real while it is false. There is a huge difference between online and offline relationships, society confuse the two, especially the youth. For example, teenagers today tend to turn to their social networks when feeling lonely.

Negative interaction among groups with social networks is bound to influence the other person. Even if an individual is not feeling those emotions as yet, it is still being shared. There are some words or emotions that people will not say or do in real life because they are not present with the person.

Businesses are strictly instructed to remain professional even if they have private conversations online, it may start as a small remark which could be misunderstood and ends badly. It is important that businesses know how to handle these sticky situations. 

Some may feel less important than others and the need to compete with their online friends. While some admire others lifestyles and tend to compare themselves, especially on social networks.


Is society isolated to the corners of only online relationships? In a survey, 24% of people said they have missed moments in person because they were busy trying to share these moments on social network. It is estimated that people spend 10.5 billion minutes on Facebook which is 19.963 years, excluding mobile users. The country that spends most of its time on Facebook is Singapore.

In most cases, people use social media to keep in touch with friends that are far away but that is not always true. 24% of Americans and 28% of Brits, admit that they have lied or exaggerated on their social networks. While 11% of Brits confessed that their online friends are about looking cool and interesting.

In another survey, 83% of people said that social networking helped shy and lonely people make friends while only 25% said it bolsters their confidence.

Even though, social networking has become exciting, there are some boundaries that are fading away. Meetings are now being done via voice calls or Skype which is a great improvement but how often do people actually have present meetings.

Friends do not meet as often as they can because they use their social networks to keep them updated. Modern society is more technological than ever before. Society has a social culture based on technology and social media. A trend that is bound to progress more in future, unless something comes along that will replace it.

The way people isolate themselves without even knowing has become a problem. Instead of a teenager boy interacting at a birthday party with others, he will go on Facebook to avoid the awkward atmosphere of having to start up a conversation. And that way he is more likely to leave the party even if he is physically present his mind is elsewhere. Teens would rather text as they say it is easier to control their words and emotions of what they would have said.

It is another kind of commitment when it comes to individuals’ devices. They text when driving, having dinner, go for a walk, watch TV and almost every little thing they do daily. Michael Price says, “We have so many ways of communicating, yet we are so alone and we will always be alone”, and “Technology can make us forget the important things we know about life.”





The best way to benefit is to limit the time you spend on social networks. Make a checklist of how you usually react to conversations online. Do not compare yourself to others, as they will always be that desire to be like someone else or to have what they have. Be your own inspiration.

Have certain boundaries and goals towards your businesses. Setting guidelines for your business relationships can help you not to cross the line. Balancing your offline and online relationships is a great start to having real conversations.

Losing our physical surroundings or appreciating nature should be something that society should be concerned about. People are too busy walking with their heads down because they are looking down on their smartphones. When replying to a text, they put their present friends on pause as if human beings are like machines and those that are not present are more important.

It is rather a fact that society is connected but isolated to their social networks. There is lack of interaction face to face. This is an on-going social aspect that will be either addressed or argued, but reality is nothing can replace real present conversations.




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